Occupancy Stats Around the World – How Do You Compare?

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Do you know your occupancy numbers?

Do you know how your occupancy compares to your peers?

Are you only half-full most of the year?

These are common questions amongst Stays working hard to make money and get ahead.

Occupancy levels are one of the bigger key indicators in the hospitality game. Its because a property is a lot like a factory – there’s quite and effort to startup and shut down a Stay, much like a factory, so you need to constantly have a program to attract and retain guests. Even when open there’s an ongoing requirement to keep everything shipshape, and to pay these bills requires ongoing customers.

Eurostats from the EU show that a typical European Winter season has occupancy rates around 43%. Its clear that most Stays across Europe have more rooms empty than full.

Which on the positive side means you’ve got lots of opportunity to experiment with other markets – like the longer staying digital nomad market, or different niches.

https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Tourism_statistics_-_winter_season_occupancy#winter_season:_positive_growth_for_tourism_in_EU-28

If you can make another €100 a week more then you’re ahead.

North America is slightly better with around 57% occupancy on average as reported by HospitalityNet. Their latest reports are showing US occupancy levels at 57.6% and Canada at 56.8%.

https://www.hospitalitynet.org/news/4096883.html

Which still leaves lots of upside for filling empty rooms across North America with paying guests.

Statistics like this give you an indication of an overall market comparison. Obviously there are properties that will do better and worse than averages.

Occupancy is a real indicator that what you are doing is working or not.

In other words it is a reflection of your own management expertise. It shows that you can attract new guests as well as continue to service repeat guests.

If you can perform better than your peers then it is and indication that you have a superior business strategy. (Mindful that profitless volume isn’t a good thing either)

Just for comparison, over in Australia the occupancy is significantly higher overall at present – around 74% reflecting the more urban nature of Australia and its strong economy and strong business demand in cities particularly. The closure of a number of regional properties as the market changes has also improved the country’s overall statistics.

So, back to the key question – Do you know your own Occupancy?

Update your availability on Nomad Stays today.

Photos by Dylan Gillis on Unsplash 

Written by 

Mark Phillips is the Founder of Nomad Stays. An adventurous serial traveltech entrepreneur who has traveled over 100 countries and lived as a digital nomad for over 5 years. His adventures have seen him motorcycle the Silk Road from China to Europe, through the Arctic Circle, backpack through Africa & South America, hot air balloon in 5 countries, and 4WD all around Australia. His business career has spanned KPMG, Apple and Microsoft as well as building several global travel businesses including the MudMaps group. He has advised or served on a range of corporate boards including the Australian International Hotel School. Mark is a Chartered Accountant and former Australian Olympic Level gymnast. He is a leading startup mentor to early stage innovators.

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